Cambridge Analytica
E549579
Cambridge Analytica was a now-defunct political consulting and data analytics firm notorious for its role in harvesting Facebook user data to influence elections, including the 2016 U.S. presidential campaign and the Brexit referendum.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Cambridge Analytica canonical | 4 |
How this entity was disambiguated
This entity first appeared as the object of triple T5834810 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Cambridge Analytica Context triple: [Rebekah Mercer, coFounder, Cambridge Analytica]
-
A.
Galgate
Galgate is a village in Lancashire, England, situated just south of the city of Lancaster.
-
B.
Theranos
Theranos was a now-defunct health technology company founded by Elizabeth Holmes that became infamous for falsely claiming to revolutionize blood testing and for its central role in a major corporate fraud scandal.
-
C.
Sandgate
Sandgate is a coastal village and suburb in Kent, England, known for its shingle beach, historic seafront, and proximity to the town of Folkestone.
-
D.
Sandgate
Sandgate is a railway station serving the suburb of Sandgate in the Newcastle region of New South Wales, Australia.
-
E.
Skidegate
Skidegate is a Haida community and ferry terminal village located on Graham Island in Haida Gwaii, off the northern coast of British Columbia, Canada.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Cambridge Analytica Target entity description: Cambridge Analytica was a now-defunct political consulting and data analytics firm notorious for its role in harvesting Facebook user data to influence elections, including the 2016 U.S. presidential campaign and the Brexit referendum.
-
A.
Galgate
Galgate is a village in Lancashire, England, situated just south of the city of Lancaster.
-
B.
Theranos
Theranos was a now-defunct health technology company founded by Elizabeth Holmes that became infamous for falsely claiming to revolutionize blood testing and for its central role in a major corporate fraud scandal.
-
C.
Sandgate
Sandgate is a coastal village and suburb in Kent, England, known for its shingle beach, historic seafront, and proximity to the town of Folkestone.
-
D.
Sandgate
Sandgate is a railway station serving the suburb of Sandgate in the Newcastle region of New South Wales, Australia.
-
E.
Skidegate
Skidegate is a Haida community and ferry terminal village located on Graham Island in Haida Gwaii, off the northern coast of British Columbia, Canada.
- F. None of above. chosen
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
data analytics company
ⓘ
political consulting firm ⓘ |
| accusedOf |
manipulating voter behavior
ⓘ
unauthorized harvesting of personal data ⓘ violating Facebook’s terms of service ⓘ |
| associatedWith |
Breitbart network via Steve Bannon
ⓘ
Leave.EU ⓘ |
| CEO | Alexander Nix ⓘ |
| closureReason |
insolvency proceedings
ⓘ
loss of clients after data scandal ⓘ |
| collectedDataOf | millions of Facebook users ⓘ |
| country | United Kingdom ⓘ |
| dataCollectionMethod |
personality quizzes on Facebook
ⓘ
third-party Facebook apps ⓘ |
| dissolved | 2018 ⓘ |
| employed | Christopher Wylie ⓘ |
| foundedBy |
Alexander Nix
ⓘ
Nigel Oakes ⓘ Robert Mercer ⓘ Steve Bannon ⓘ |
| headquartersLocation |
London
ⓘ
linked to:
London, England
|
| inception | 2013 ⓘ |
| industry |
data analysis
ⓘ
data mining ⓘ political consulting ⓘ |
| involvedIn |
2016 Brexit referendum
ⓘ
2016 United States presidential election ⓘ Donald Trump 2016 presidential campaign ⓘ
linked to:
Donald Trump presidential campaigns
Ted Cruz 2016 presidential campaign ⓘ |
| legalForm | limited company ⓘ |
| notableFor |
Facebook–Cambridge Analytica data scandal
ⓘ
use of psychographic profiling in political campaigns ⓘ |
| operatedIn |
United Kingdom
ⓘ
United States ⓘ
linked to:
United States of America
multiple countries ⓘ |
| ownedBy | Robert Mercer ⓘ |
| parentOrganization | SCL Group ⓘ |
| specializedIn |
microtargeting of political advertisements
ⓘ
psychographic voter profiling ⓘ |
| subjectOf |
Facebook–Cambridge Analytica scandal investigations
ⓘ
linked to:
Facebook–Cambridge Analytica data scandal
U.S. Federal Trade Commission inquiries ⓘ U.S. congressional hearings ⓘ UK Information Commissioner’s Office investigation ⓘ parliamentary hearings in the United Kingdom ⓘ |
| usedDataFrom | Facebook ⓘ |
| usedTechnique |
behavioral targeting
ⓘ
data-driven political campaigning ⓘ |
| whistleblower | Christopher Wylie ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Cambridge Analytica Description of subject: Cambridge Analytica was a now-defunct political consulting and data analytics firm notorious for its role in harvesting Facebook user data to influence elections, including the 2016 U.S. presidential campaign and the Brexit referendum.
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.