DBApparel

E538088

DBApparel is a European innerwear and hosiery company known for brands like DIM, Playtex, and Wonderbra, later integrated into Hanesbrands’ global portfolio.

All labels observed (1)

Label Occurrences
DBApparel canonical 1

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Statements (49)

Predicate Object
instanceOf company
hosiery manufacturer
innerwear manufacturer
acquiredBy Hanesbrands Inc.
linked to: Hanesbrands
acquisitionValue approximately €400 million
acquisitionYear 2014
brandFocus mainstream price segments
mid-range price segments
brandPortfolioIncludes Abanderado
Bellinda
DIM
Dim Bodywear
Lovable
Nur Die
Playtex
Shock Absorber
Wonderbra
countryOfOperation France
Germany
Italy
Spain
United Kingdom
distributionChannel department stores
e-commerce
mass retail
specialty stores
formerOwner Sara Lee Corporation
Sun Capital Partners
headquartersLocation Rueil-Malmaison, France
industry hosiery
innerwear
lingerie
marketPosition leading innerwear company in Western Europe
parentCompany Hanesbrands Inc.
linked to: Hanesbrands
predecessor Sara Lee branded apparel European business
productCategory bras
hosiery
lingerie
loungewear
men's underwear
panties
shapewear
socks
regionServed Europe
Middle East
North Africa
targetCustomerSegment men
teens
women

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Referenced by (1)

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Hanesbrands acquired DBApparel