Florence by Mills

E486729

Florence by Mills is a clean, vegan beauty and skincare brand aimed at Gen Z consumers, created by actress Millie Bobby Brown.

All labels observed (1)

Label Occurrences
Florence by Mills canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf beauty brand
cosmetics brand
skincare brand
associatedWith Millie Bobby Brown’s acting career
brandPositioning accessible clean beauty
fun and playful
youthful
coreValue affordability
clean beauty
cruelty-free testing
dermatologist-tested products
gentle ingredients
inclusivity
self-expression
vegan formulas
creator Millie Bobby Brown NERFINISHED
doesNotUse parabens
phthalates
sulfates
synthetic fragrance in some products
founder Millie Bobby Brown NERFINISHED
hasCertification PETA cruelty-free
vegan
hasProduct blush
concealer
face mist
face wash
fragrance mist
hair mask
highlighter
lip gloss
mascara
moisturizer
serum
under-eye patches
industry cosmetics industry
skincare industry
marketingChannel influencer marketing
social media
namedAfter Florence Brown NERFINISHED
Millie Bobby Brown’s great-grandmother
productType beauty tools
fragrance products
haircare products
makeup products
skincare products
targetAudience Generation Z NERFINISHED
teenagers
young adults

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Millie Bobby Brown founded Florence by Mills