Westinghouse logo

E392578

The Westinghouse logo is a modernist corporate symbol designed by renowned graphic designer Paul Rand, known for its simple geometric forms and enduring influence on visual identity design.

All labels observed (1)

Label Occurrences
Westinghouse logo canonical 1

How this entity was disambiguated

Statements (41)

Predicate Object
instanceOf corporate logo ⓘ
modernist design ⓘ
visual identity ⓘ
associatedWith American corporate design ⓘ
Paul Rand ⓘ
characteristic abstraction ⓘ
clarity ⓘ
simplicity ⓘ
colorScheme typically blue and white ⓘ
countryOfOrigin United States ⓘ
designedBy Paul Rand ⓘ
designedFor industrial and consumer technology company ⓘ
employerBrand Westinghouse Electric Corporation ⓘ
field corporate identity design ⓘ
graphic design ⓘ
logo design ⓘ
hasReputation benchmark in logo design education ⓘ
iconic American logo ⓘ
hasType wordless symbol logo ⓘ
inception 1960s ⓘ
inDesignHistory classic example of corporate modernism ⓘ
influenced later corporate identity systems ⓘ
influencedBy Swiss modernism ⓘ
medium advertising ⓘ
print ⓘ
product markings ⓘ
signage ⓘ
notableFor enduring influence on visual identity design ⓘ
minimalist composition ⓘ
timeless appearance ⓘ
partOf Westinghouse brand identity ⓘ
purpose brand recognition ⓘ
corporate identification ⓘ
represents Westinghouse Electric Corporation ⓘ
style modernism ⓘ
timePeriod 20th century ⓘ
usedBy Westinghouse Electric Corporation ⓘ
uses simple geometric forms ⓘ
visualElement circular forms ⓘ
grid-based structure ⓘ
stylized letter W ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Paul Rand → notableWork → Westinghouse logo ⓘ
subject linked to: Rosenbaum