Westinghouse logo

E392578

The Westinghouse logo is a modernist corporate symbol designed by renowned graphic designer Paul Rand, known for its simple geometric forms and enduring influence on visual identity design.

All labels observed (1)

Label Occurrences
Westinghouse logo canonical 1

How this entity was disambiguated

Statements (41)

Predicate Object
instanceOf corporate logo
modernist design
visual identity
associatedWith American corporate design
Paul Rand
characteristic abstraction
clarity
simplicity
colorScheme typically blue and white
countryOfOrigin United States of America
surface form: United States
designedBy Paul Rand
designedFor industrial and consumer technology company
employerBrand Westinghouse Electric Corporation
field corporate identity design
graphic design
logo design
hasReputation benchmark in logo design education
iconic American logo
hasType wordless symbol logo
inception 1960s
inDesignHistory classic example of corporate modernism
influenced later corporate identity systems
influencedBy Swiss modernism
medium advertising
print
product markings
signage
notableFor enduring influence on visual identity design
minimalist composition
timeless appearance
partOf Westinghouse brand identity
purpose brand recognition
corporate identification
represents Westinghouse Electric Corporation
style modernism
timePeriod 20th century
usedBy Westinghouse Electric Corporation
uses simple geometric forms
visualElement circular forms
grid-based structure
stylized letter W

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Rosenbaum notableWork Westinghouse logo
subject surface form: Paul Rand