NOW (streaming service)

E356469

internet television service subscription streaming service

NOW is a UK-based subscription streaming and internet television service offering on-demand access to Sky’s entertainment, movies, and sports content without a long-term contract.

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All labels observed (4)

Label	Occurrences
NOW (streaming service) canonical	8
NOW (Sky streaming service)	2
Now (Italian streaming service)	1
Now (streaming service)	1

How this entity was disambiguated

This entity first appeared as the object of triple T3440163 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: NOW (streaming service)
Context triple: [Sky UK Limited, operates, NOW (streaming service)]

A. Hulu
Hulu is a U.S.-based subscription streaming service offering on-demand access to a wide range of television shows, films, and original content.
B. Netflix
Netflix is a global streaming entertainment company best known for its vast library of films and TV series and its influential original content.
C. HBO Max
HBO Max is a streaming service from WarnerMedia that offers a wide library of movies, series, and original content from HBO and related brands.
D. Paramount+
Paramount+ is a subscription-based streaming service from Paramount Global that offers live sports, original series, and a wide range of on-demand TV shows and movies.
E. Crave (streaming service)
Crave is a Canadian subscription streaming service offering a wide range of television series, films, and original programming, including content from major networks like HBO and Showtime.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: NOW (streaming service)
Target entity description: NOW is a UK-based subscription streaming and internet television service offering on-demand access to Sky’s entertainment, movies, and sports content without a long-term contract.

A. Hulu
Hulu is a U.S.-based subscription streaming service offering on-demand access to a wide range of television shows, films, and original content.
B. Netflix
Netflix is a global streaming entertainment company best known for its vast library of films and TV series and its influential original content.
C. HBO Max
HBO Max is a streaming service from WarnerMedia that offers a wide library of movies, series, and original content from HBO and related brands.
D. Paramount+
Paramount+ is a subscription-based streaming service from Paramount Global that offers live sports, original series, and a wide range of on-demand TV shows and movies.
E. Crave (streaming service)
Crave is a Canadian subscription streaming service offering a wide range of television series, films, and original programming, including content from major networks like HBO and Showtime.
F. None of above. chosen

Statements (45)

Predicate	Object
instanceOf	internet television service ⓘ subscription streaming service ⓘ
accessPlatform	internet ⓘ
brand	NOW ⓘ
brandOwner	Sky ⓘ
businessModel	subscription ⓘ
contentBrand	Sky Atlantic ⓘ Sky Cinema ⓘ Sky Sports ⓘ
contentProvider	Sky ⓘ
contractType	no long-term contract ⓘ
country	United Kingdom ⓘ
formerName	NOW TV ⓘ
hasCategory	British streaming service ⓘ Sky Group service ⓘ
hasFeature	contract-free subscription ⓘ live channel streaming ⓘ multi-device access ⓘ on-demand playback ⓘ
hasPassType	Cinema Membership ⓘ Entertainment Membership ⓘ Hayu Membership ⓘ Sports Membership ⓘ
industry	television broadcasting ⓘ video on demand ⓘ
language	English ⓘ
offers	entertainment content ⓘ live television channels ⓘ movies ⓘ on-demand video content ⓘ sports content ⓘ
operatingArea	United Kingdom ⓘ
owner	Sky Group ⓘ
parentCompany	Comcast ⓘ Sky Group ⓘ
regionServed	Ireland ⓘ
serviceLaunchCountry	United Kingdom ⓘ
serviceType	over-the-top media service ⓘ
supportsDeviceType	desktop computer ⓘ game console ⓘ mobile device ⓘ smart TV ⓘ streaming media player ⓘ tablet ⓘ
website	https://www.nowtv.com ⓘ

How these facts were elicited

Referenced by (12)

Full triples — surface form annotated when it differs from this entity's canonical label.

Sky UK Limited → operates → NOW (streaming service) ⓘ

Sky Cinema → availableOn → NOW (streaming service) ⓘ

Sky Arts → availableOn → NOW (streaming service) ⓘ

this entity surface form: Now (streaming service)

Sky Max → availableOn → NOW (streaming service) ⓘ

Sky Documentaries → availableOn → NOW (streaming service) ⓘ

Sky Nature → availableOn → NOW (streaming service) ⓘ

Sky Comedy → availableOn → NOW (streaming service) ⓘ

Sky Witness → availableOnService → NOW (streaming service) ⓘ

this entity surface form: NOW (Sky streaming service)

Sky Italia → hasService → NOW (streaming service) ⓘ

this entity surface form: Now (Italian streaming service)

Sky Cinema Oscars → availableOn → NOW (streaming service) ⓘ

Sky (satellite television) → hasService → NOW (streaming service) ⓘ

Sky Sport → relatedTo → NOW (streaming service) ⓘ