Brand Thinking and Other Noble Pursuits

E273453

Brand Thinking and Other Noble Pursuits is a book by designer and writer Debbie Millman that explores the philosophy, strategy, and cultural impact of branding through in-depth interviews with leading practitioners and thinkers.

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Brand Thinking and Other Noble Pursuits canonical 1

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Statements (51)

Predicate Object
instanceOf book
about brand differentiation
brand equity
brand experience
brand identity
brand positioning
brand research
brand storytelling
branding as cultural practice
business strategy
consumer behavior
consumer perception
consumer-brand relationships
corporate branding
cultural impact of brands
design thinking
ethics of branding
future of branding
global brands
history of branding
logo design
marketing communications
packaging design
personal branding
role of designers in branding
typography in branding
visual identity systems
author Debbie Millman
format ebook
print
genre business
design
marketing
non-fiction
hasPart interviews
hasTheme branding as a strategic tool
branding as cultural discourse
interdisciplinary perspectives on branding
intendedAudience brand strategists
business leaders
designers
marketers
students of branding
students of design
language English
mainSubject brand culture
brand philosophy
brand strategy
branding
narrativeForm interview collection
writer Debbie Millman

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Full triples — surface form annotated when it differs from this entity's canonical label.

Debbie Millman notableWork Brand Thinking and Other Noble Pursuits