FIFA World Cup promotional universe

E265847

The FIFA World Cup promotional universe is a fictional setting created to feature mascots, characters, and narratives used in marketing and branding campaigns surrounding the FIFA World Cup tournaments.

All labels observed (2)

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf branded narrative world
fictional universe
marketing setting
aimsTo appeal to children and families
create emotional connection with fans
enhance tournament identity
support merchandising
support sponsorship activation
associatedWith FIFA World Cup mascots series
surface form: FIFA World Cup mascots program

official FIFA World Cup branding guidelines
creator FIFA
developedFor recurring FIFA World Cup editions
evolvesWith changes in branding strategy
each FIFA World Cup host country
focusesOn association football
fan engagement
international football tournaments
genre advertising fiction
sports-themed fiction
transmedia storytelling
hasPart FIFA World Cup mascots series
surface form: FIFA World Cup mascots

animated shorts
branded visual motifs
cross-media campaigns
fictional characters
fictional locations
promotional storylines
social media content
sponsor-integrated narratives
inception 20th century
mainSubject FIFA World Cup
medium digital games
mobile apps
online videos
outdoor advertising
print advertising
stadium entertainment content
television commercials
narrativeElement fair play themes
global unity themes
host-country cultural elements
mascot backstories
teamwork themes
targetAudience children
families
global football fans
usedFor FIFA World Cup branding
FIFA World Cup marketing
FIFA World Cup promotional campaigns

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Goleo VI fictionalUniverse FIFA World Cup promotional universe
Kaz createdFor FIFA World Cup promotional universe
this entity surface form: FIFA World Cup branding