Urban Decay
E181686
Urban Decay is a cosmetics brand known for its edgy, alternative aesthetic and bold, highly pigmented makeup products.
All labels observed (4)
| Label | Occurrences |
|---|---|
| Urban Decay canonical | 8 |
| Urban Decay Cosmetics | 2 |
| Urban Decay cosmetics brand | 2 |
| Urban Decay (cosmetics company) | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T1590410 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Urban Decay Context triple: [Sandy Lerner, coFounded, Urban Decay]
-
A.
Drag City
Drag City is an independent American record label known for releasing influential indie, folk, and experimental music.
-
B.
NYX Professional Makeup
NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.
-
C.
Color Struck
Color Struck is a one-act play by Zora Neale Hurston that explores colorism and intraracial prejudice in the early 20th-century African American South, and is recognized as a significant dramatic work of the Harlem Renaissance.
-
D.
Remedios the Beauty
Remedios the Beauty is a strikingly beautiful and enigmatic member of the Buendía family in Gabriel García Márquez’s novel "One Hundred Years of Solitude," known for her innocence, otherworldly aura, and miraculous ascension to heaven.
-
E.
Lipstick Building
The Lipstick Building is a distinctive postmodern office skyscraper in Midtown Manhattan, New York City, known for its elliptical, tiered form that resembles a tube of lipstick.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Urban Decay Target entity description: Urban Decay is a cosmetics brand known for its edgy, alternative aesthetic and bold, highly pigmented makeup products.
-
A.
Drag City
Drag City is an independent American record label known for releasing influential indie, folk, and experimental music.
-
B.
NYX Professional Makeup
NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.
-
C.
Color Struck
Color Struck is a one-act play by Zora Neale Hurston that explores colorism and intraracial prejudice in the early 20th-century African American South, and is recognized as a significant dramatic work of the Harlem Renaissance.
-
D.
Remedios the Beauty
Remedios the Beauty is a strikingly beautiful and enigmatic member of the Buendía family in Gabriel García Márquez’s novel "One Hundred Years of Solitude," known for her innocence, otherworldly aura, and miraculous ascension to heaven.
-
E.
Lipstick Building
The Lipstick Building is a distinctive postmodern office skyscraper in Midtown Manhattan, New York City, known for its elliptical, tiered form that resembles a tube of lipstick.
- F. None of above. chosen
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
cosmetics brand
ⓘ
makeup brand ⓘ |
| acquiredBy |
L’Oréal
ⓘ
linked to:
L'Oréal
|
| acquisitionYear | 2012 ⓘ |
| brandColorPalette | purple ⓘ |
| brandIdentity |
grunge-influenced
ⓘ
urban-inspired ⓘ |
| brandPositioning | cruelty-free ⓘ |
| countryOfOrigin |
United States
ⓘ
linked to:
United States of America
|
| focusesOn |
color cosmetics
ⓘ
eye makeup ⓘ long-wear formulas ⓘ |
| foundedIn | 1996 ⓘ |
| founder |
David Soward
ⓘ
Pat Holmes ⓘ Sandy Lerner ⓘ Wende Zomnir ⓘ |
| hasGlobalPresence | true ⓘ |
| hasWebsite | https://www.urbandecay.com ⓘ |
| headquartersLocation |
Newport Beach, California
ⓘ
linked to:
Newport Beach
|
| industry | cosmetics industry ⓘ |
| knownFor |
Naked eyeshadow palettes
ⓘ
alternative aesthetic ⓘ bold makeup colors ⓘ edgy aesthetic ⓘ highly pigmented products ⓘ |
| logoFeature | stylized UD monogram ⓘ |
| marketingTheme |
nonconformist
ⓘ
rebellious ⓘ |
| notableProductLine |
All Nighter setting spray
ⓘ
Naked ⓘ Vice lipsticks ⓘ |
| offers | vegan makeup products ⓘ |
| parentCompany |
L’Oréal
ⓘ
linked to:
L'Oréal
|
| productType |
eyeliner
ⓘ
eyeshadow ⓘ foundation ⓘ lipstick ⓘ makeup brushes ⓘ makeup palettes ⓘ mascara ⓘ setting spray ⓘ |
| salesChannel |
department stores
ⓘ
online store ⓘ specialty beauty retailers ⓘ |
| targetMarket |
consumers seeking alternative style
ⓘ
young adults ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Urban Decay Description of subject: Urban Decay is a cosmetics brand known for its edgy, alternative aesthetic and bold, highly pigmented makeup products.
Referenced by (13)
Full triples — surface form annotated when it differs from this entity's canonical label.
subject linked to:
Lerner
linked to: Urban Decay
linked to: Urban Decay
linked to: Urban Decay
subject linked to:
All Nighter setting spray
subject linked to:
All Nighter setting spray
linked to: Urban Decay
linked to: Urban Decay