truth anti-smoking campaign

E165760

The truth anti-smoking campaign is a prominent U.S. public health initiative that uses edgy, youth-focused advertising to expose the tactics of the tobacco industry and discourage teen smoking and vaping.

All labels observed (2)

Label Occurrences
truth anti-smoking campaign canonical 1
truth campaign 1

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf anti-smoking campaign
public health campaign
youth smoking prevention campaign
aimsTo discourage teen smoking
discourage youth vaping
expose tobacco industry tactics
reduce youth tobacco use
associatedWith Truth Initiative
communicationStyle edgy advertising
youth-focused messaging
country United States of America
surface form: United States
focusesOn teen vaping prevention
tobacco control
youth smoking prevention
hasComponent digital campaigns
public service announcements
school outreach materials
social media challenges
television spots
language English
medium online video
outdoor advertising
social media
television advertising
messageTheme addictiveness of nicotine
health risks of smoking
manipulative tactics of tobacco companies
social consequences of smoking
youth empowerment
notableFor evidence-based messaging
graphic and provocative ads
large national reach
operatesIn United States of America
surface form: United States
opposes tobacco industry marketing to youth
youth access to tobacco products
youth nicotine addiction
predecessor American Legacy Foundation campaigns
sector public health
targetAudience teens
young adults
topic cigarette smoking
e-cigarettes
nicotine addiction
tobacco industry marketing
vaping
usesStrategy counter-marketing
industry denormalization
peer-to-peer influence

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Truth Initiative knownFor truth anti-smoking campaign
Truth Initiative hasProgram truth anti-smoking campaign
this entity surface form: truth campaign