The Macintosh Way

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The Macintosh Way is a book by Guy Kawasaki that offers an insider’s account of Apple’s early Macintosh era and outlines his philosophy of evangelism-driven marketing and product development.

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Guy Kawasaki notableWork The Macintosh Way
Mike Boich notableWork Macintosh evangelism
linked to: The Macintosh Way
Folklore.org essays mainSubject Apple Computer culture
linked to: The Macintosh Way