WWE Brand Extension 2002

E1035087

WWE Brand Extension 2002 was the major roster split that divided WWE’s talent into separate Raw and SmackDown brands, reshaping the company’s structure during the Ruthless Aggression era.

All labels observed (2)

How this entity was disambiguated

Statements (52)

Predicate Object
instanceOf WWE brand split
professional wrestling storyline
sports entertainment business strategy
affectedTitle Intercontinental Championship
Tag Team Championships
WWE Championship
Women’s Championship
World Heavyweight Championship
alsoKnownAs WWE roster split 2002
first WWE brand split
original WWE brand extension
appliesTo WWE main roster
linked to: WWE roster
authorityFigureForRaw Ric Flair
authorityFigureForSmackDown Vince McMahon
countryOfOrigin United States
createdSeparateRosterFor Raw
SmackDown
divided WWE roster
endTime 2011-08
era Ruthless Aggression Era
followedBy WWE Brand Extension 2016
hasPart Raw brand
SmackDown brand
WWE Draft 2002
linked to: WWE draft

annual WWE drafts
introducedConcept brand-exclusive championships
brand-exclusive pay-per-view events
keyDraftPick Chris Jericho
Edge
Hulk Hogan
Kurt Angle
Rob Van Dam
The Rock
The Undertaker
Triple H
laterAuthorityFigureForRaw Eric Bischoff
laterAuthorityFigureForSmackDown Stephanie McMahon
limited interbrand matches to special events
locationOfDraft State College, Pennsylvania
motivatedBy desire to create internal competition between brands
large WWE talent roster after WCW acquisition
networkForRaw TNN
networkForSmackDown UPN
precededBy WWF single roster era
promotedBy WWE
World Wrestling Entertainment
linked to: WWE
reasonFor distinct on-air authority figures for each brand
separate creative teams for Raw and SmackDown
startEvent WWE Draft Lottery 2002
linked to: WWE draft

first WWE Draft
startTime 2002-03-25
venueOfDraft Bryce Jordan Center

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ruthless Aggression era keyEvent WWE Brand Extension 2002
WWE Brand-exclusive pay-per-views notableExample WWE Vengeance (Raw-exclusive, 2003–2006)
linked to: WWE Brand Extension 2002