PG Era

E1035082

The PG Era is a period in WWE programming characterized by family-friendly content, reduced violence and adult themes, and a focus on broader mainstream appeal.

All labels observed (2)

Label Occurrences
PG Era canonical 5
PG Era of WWE 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf WWE programming era
era of professional wrestling
aimsTo attract sponsors sensitive to violent or adult content
appliesTo WWE
associatedWithBranding WWE as sports entertainment
associatedWithCorporateStrategy publicly traded company image for WWE
associatedWithExecutive Vince McMahon
associatedWithNetworkStandards Syfy
USA Network
characterizedBy family-friendly content
focus on broader mainstream appeal
reduced adult themes
reduced violence
emphasisOn celebrity crossovers and mainstream media
merchandising to children and families
scripted storylines over blood and hardcore violence
follows Ruthless Aggression Era
introducedOrExpanded Be a STAR anti-bullying campaigns
Make-A-Wish partnership visibility
languagePolicy reduced use of the word "wrestling" on-air
limitsUseOf blading
chair shots to the head
excessive blood
overt sexual content
profanity
majorEvent Royal Rumble
SummerSlam
Survivor Series
WrestleMania
majorShow WWE NXT
WWE Raw
WWE SmackDown
marketingTarget children
families
mainstream advertisers
merchandisingFocus PG-rated DVDs and streaming content
partOf WWE history
precedes Reality Era
prominentStarsInclude CM Punk
John Cena
Kofi Kingston
Randy Orton
Rey Mysterio
Sheamus
The Miz
ratingStandard TV-PG
startApproximateYear 2008
storylineTone less edgy and violent angles
more comedic segments

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Ruthless Aggression era followedBy PG Era
WWE Divas Championship era PG Era
Reality Era follows PG Era
RKO eraAssociation PG Era of WWE
linked to: PG Era