What Would Google Do?

E100831

"What Would Google Do?" is a business and technology book by Jeff Jarvis that analyzes Google's principles and practices to propose how companies, institutions, and individuals can adapt to the internet age.

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What Would Google Do? canonical 4

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Statements (49)

Predicate Object
instanceOf book
business book
non-fiction book
technology book
author Jeff Jarvis
countryOfOrigin United States of America
surface form: United States
describes Google business principles
how companies can adapt to the internet age
how individuals can adapt to the internet age
how institutions can adapt to the internet age
impact of the internet on business
focusesOn advertising models
data-driven decision making
networked markets
openness
platform thinking
search
transparency
user-generated content
genre business
management
technology
hasPerspective disruptive innovation
pro-internet
isbn10 0061709719
isbn13 9780061709715
language English
mainSubject Google
business strategy
customer-centricity
digital economy
innovation
internet
marketing
media industry
mediaType ebook
print
notableIdea rebuilding businesses around customers and networks
thinking like Google in other industries
pageCount 272
publicationDate 2009
publisher HarperCollins
setInContextOf rise of Web 2.0
shift from mass media to digital media
targetAudience business leaders
entrepreneurs
media professionals
technology professionals
timePeriodDiscussed early 21st century

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Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Jeff Jarvis hasWritten What Would Google Do?
Jeff Jarvis notableWork What Would Google Do?
Geeks Bearing Gifts relatedWork What Would Google Do?
Gutenberg the Geek relatedWork What Would Google Do?