Connected TV (CTV) Advertising
GPTKB entity
Statements (44)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:audience |
gptkb:Millennials
Families Gen Z |
| gptkbp:benefits |
Cross-device tracking
Higher engagement rates Better targeting capabilities |
| gptkbp:challenges |
Ad fraud
Measurement issues Limited inventory |
| gptkbp:format |
Sponsored content
Long-form ads Short-form ads |
| gptkbp:futurePlans |
Growth in user base
Expansion of ad formats Increased_integration_with_AI |
| https://www.w3.org/2000/01/rdf-schema#label |
Connected TV (CTV) Advertising
|
| gptkbp:impact |
Brand awareness
Customer retention Sales conversion |
| gptkbp:includes |
Display ads
Video ads Interactive ads |
| gptkbp:is_a_key_player_in |
Publishers
Advertisers Agencies Technology providers |
| gptkbp:isLocatedIn |
Streaming services
|
| gptkbp:isUsedFor |
Targeted advertising
|
| gptkbp:measures |
Click-through rate
Viewability Completion rate |
| gptkbp:platforms |
gptkb:Amazon_Fire_TV
gptkb:Apple_TV gptkb:Google_Chromecast Roku |
| gptkbp:regulates |
Advertising standards
Privacy laws |
| gptkbp:research |
Performance metrics
Innovative strategies Successful campaigns |
| gptkbp:trends |
Programmatic buying
Increased spending Addressable_TV |