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gptkbp:instance_of
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gptkb:advertising_campaigns
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gptkbp:aimed_to_connect_with
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young people
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gptkbp:aims_to_improve
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Coca-Cola products
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gptkbp:aired_on
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television commercials
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gptkbp:broadcasts
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multiple countries
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gptkbp:created_by
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gptkb:Mc_Cann-Erickson
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gptkbp:featured_in
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gptkb:I'd_Like_to_Buy_the_World_a_Coke
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https://www.w3.org/2000/01/rdf-schema#label
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Coca-Cola's 1971 campaign
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gptkbp:included
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multicultural representation
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gptkbp:included_a_message_about
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global peace
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gptkbp:influenced
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future advertising campaigns
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gptkbp:inspired
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gptkb:social_movements
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gptkbp:is_associated_with
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the counterculture movement
the phrase ' I'd Like to Buy the World a Coke'
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gptkbp:is_cited_in
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advertising studies
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gptkbp:is_considered_as
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cultural milestone
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gptkbp:is_featured_in
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people from different cultures
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gptkbp:is_influential_in
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advertising techniques
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gptkbp:is_recognized_by
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gptkb:award
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gptkbp:is_remembered_for
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its message of harmony
|
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gptkbp:is_reviewed_by
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the public
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gptkbp:landmark
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advertising history
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gptkbp:launched
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gptkb:1971
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gptkbp:promoted
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unity and peace
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gptkbp:uses
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a global setting
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gptkbp:utilized
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music and visuals
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gptkbp:was_a_response_to
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social changes in the 1970s
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gptkbp:was_followed_by
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similar campaigns in the 1980s
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gptkbp:was_part_of
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Coca-Cola's marketing strategy
Coca-Cola advertisements
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gptkbp:was_part_of_coca-cola's
|
brand identity evolution
|
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gptkbp:bfsParent
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gptkb:I'd_Like_to_Buy_the_World_a_Coke
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gptkbp:bfsLayer
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5
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