|
gptkbp:instance_of
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gptkb:Person
|
|
gptkbp:bfsLayer
|
6
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gptkbp:bfsParent
|
gptkb:Adam_Balon
gptkb:Richard_Reed
|
|
gptkbp:acquired
|
gptkb:beer
|
|
gptkbp:awards
|
gptkb:award
Best Brand Award
Cool Brand
|
|
gptkbp:business_model
|
Direct-to-consumer
Online sales
Retail partnerships
|
|
gptkbp:distribution
|
Convenience stores
Supermarkets
Online retailers
|
|
gptkbp:employees
|
Over 200
|
|
gptkbp:founded
|
Sold smoothies from a stall
Started at a music festival
Used feedback to improve products
|
|
gptkbp:founder
|
gptkb:Innocent_Drinks
gptkb:Jon_Wright
gptkb:Adam_Balon
gptkb:Richard_Reed
|
|
gptkbp:future_plans
|
Increase market presence
Enhance sustainability efforts
Expand product range
|
|
gptkbp:headquarters
|
gptkb:Borough
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Co-founder of Innocent Drinks
|
|
gptkbp:industry
|
gptkb:beer
|
|
gptkbp:influences
|
Entrepreneurship
Sustainable business practices
Healthy eating trends
|
|
gptkbp:known_for
|
smoothies
|
|
gptkbp:location
|
gptkb:United_Kingdom
|
|
gptkbp:market
|
gptkb:Innocent_Juices
gptkb:Innocent_Smoothies
gptkb:Innocent_Veggie_Pots
Innocent Kids
|
|
gptkbp:marketing_strategy
|
Sustainable packaging
Humorous advertising
|
|
gptkbp:motto
|
Little drinks, big difference.
|
|
gptkbp:partnerships
|
gptkb:Fairtrade
Environmental organizations
Local farmers
|
|
gptkbp:products
|
Fruit smoothies
Vegetable smoothies
|
|
gptkbp:social_responsibility
|
gptkb:Sustainability_initiatives
gptkb:Charitable_donations
|
|
gptkbp:target_market
|
Health-conscious consumers
|
|
gptkbp:vision
|
gptkb:Community_engagement
Environmental sustainability
Healthier lifestyle
|
|
gptkbp:website
|
www.innocentdrinks.co.uk
|
|
gptkbp:year_created
|
gptkb:1999
|