Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:psychologist
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:William_H._Mc_Guire
|
| gptkbp:affiliation |
gptkb:University
|
| gptkbp:awards |
gptkb:American_Psychological_Association_Distinguished_Scientist_Award
|
| gptkbp:birth_place |
gptkb:New_York_City,_New_York
|
| gptkbp:born |
June 19, 1910
|
| gptkbp:contribution |
Studies on the impact of cultural factors on persuasion
Studies on the role of cognitive processing in persuasion Research on the effects of distraction on persuasion Hovland-Yale model of persuasion Research on the role of emotional appeals in persuasion Studies on the impact of source attractiveness on persuasion Studies on the effects of message framing on attitudes. Studies on the impact of group influence on individual attitudes Development of the Yale Attitude Change Approach Hovland's experiments on persuasive communication Research on the dynamics of group communication Research on the effects of fear appeals Research on the impact of media on public opinion Research on the role of social norms in persuasion Studies on the effects of repetition in persuasion Research on the role of personal relevance in persuasion Research on the effects of timing in persuasive messages Studies on the effectiveness of different message formats Studies on the role of audience characteristics in persuasion |
| gptkbp:death_place |
gptkb:New_Haven,_Connecticut
|
| gptkbp:died |
April 16, 1961
|
| gptkbp:field |
gptkb:psychologist
|
| https://www.w3.org/2000/01/rdf-schema#label |
Carl Hovland
|
| gptkbp:influenced |
gptkb:Television_personality
cognitive dissonance theory |
| gptkbp:influenced_by |
gptkb:William_James
gptkb:John_Dewey gptkb:B._F._Skinner gptkb:Kurt_Lewin gptkb:Gordon_Allport gptkb:Albert_Bandura |
| gptkbp:known_for |
social psychology
persuasion research |
| gptkbp:notable_alumni |
gptkb:Leon_Festinger
gptkb:Robert_Cialdini |
| gptkbp:published_by |
Experiments on Mass Communication
The Effects of Source Credibility on Communication The Order of Presentation in Persuasion Communication and Persuasion: Psychological Studies of Opinion Change |
| gptkbp:research_focus |
group dynamics
attitude change media effects |
| gptkbp:theory |
gptkb:Cognitive_Dissonance_Theory
Elaboration Likelihood Model Social Judgment Theory |