|
gptkbp:instance_of
|
gptkb:advertising_campaigns
|
|
gptkbp:allowed_participants_to
|
collect points
|
|
gptkbp:associated_with
|
gptkb:Camel_cigarettes
adult consumers
Camel brand image
|
|
gptkbp:consumer_response
|
positive feedback
increased engagement
|
|
gptkbp:controversy
|
tobacco marketing to youth
|
|
gptkbp:duration
|
9 years
|
|
gptkbp:economic_impact
|
influenced other tobacco promotions
|
|
gptkbp:ended
|
gptkb:1997
regulatory changes
|
|
gptkbp:events
|
gptkb:posters
gptkb:catalogs
brochures
flyers
|
|
gptkbp:featured_in
|
gptkb:clothing
gptkb:collectibles
gptkb:accessories
promotional items
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Camel Cash promotion
|
|
gptkbp:influenced_by
|
loyalty programs
|
|
gptkbp:introduced_in
|
gptkb:1988
|
|
gptkbp:is_promoted_through
|
gptkb:advertising_campaigns
|
|
gptkbp:launched
|
gptkb:R._J._Reynolds_Tobacco_Company
|
|
gptkbp:legacy
|
contributed to tobacco regulation discussions
highlighted ethical concerns in marketing
influenced future tobacco marketing practices
set a precedent for loyalty programs
|
|
gptkbp:legal_issue
|
lawsuits regarding advertising practices
|
|
gptkbp:marketing_strategy
|
event sponsorships
direct mail
point-of-sale displays
|
|
gptkbp:original_purpose
|
increase sales
|
|
gptkbp:partnerships
|
gptkb:annual_event
retailers
advertising agencies
merchandise manufacturers
|
|
gptkbp:prize_pool
|
gptkb:merchandise
|
|
gptkbp:replaced_by
|
other marketing strategies
|
|
gptkbp:resulted_in
|
increased brand loyalty
|
|
gptkbp:target_audience
|
smokers
|
|
gptkbp:bfsParent
|
gptkb:Camel_Cash
|
|
gptkbp:bfsLayer
|
6
|