Calvin Klein Underwear Campaign 2016
GPTKB entity
Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
Expand market reach
Enhance brand loyalty Create buzz Increase brand visibility Engage consumers Challenge beauty standards Create a lifestyle brand Drive online sales |
| gptkbp:associated_with |
gptkb:fashion_industry
|
| gptkbp:collaborated_with |
gptkb:photographers
|
| gptkbp:directed_by |
gptkb:David_Sims
|
| gptkbp:emphasizes |
Body Positivity
|
| gptkbp:features |
gptkb:Kendall_Jenner
gptkb:Justin_Drew_Bieber Casual wear Iconic logo Seasonal collections Fashion influencers Street style Diversity in models Black and White photography |
| gptkbp:highlights |
Comfort and style
|
| https://www.w3.org/2000/01/rdf-schema#label |
Calvin Klein Underwear Campaign 2016
|
| gptkbp:includes |
Limited edition items
Promotional events Behind-the-scenes footage Celebrity appearances Men's underwear Women's underwear Underwear Collection |
| gptkbp:influenced_by |
Pop Culture
|
| gptkbp:inspired_by |
gptkb:Youth_culture
|
| gptkbp:is_compared_to |
Previous campaigns
|
| gptkbp:is_promoted_through |
Billboards
Fashion magazines Television ads |
| gptkbp:launched |
gptkb:2016
|
| gptkbp:location |
gptkb:United_States
|
| gptkbp:media |
gptkb:print
Digital |
| gptkbp:notable_for |
Celebrity endorsements
|
| gptkbp:produced_by |
gptkb:Calvin_Klein
|
| gptkbp:promotes |
gptkb:Calvin_Klein_Underwear
|
| gptkbp:received |
Positive reviews
|
| gptkbp:released_in |
Spring/ Summer 2016
|
| gptkbp:showcases |
gptkb:sports_equipment
New designs |
| gptkbp:style |
Minimalist
|
| gptkbp:target_audience |
Young Adults
|
| gptkbp:utilizes |
gptkb:video
gptkb:Social_Media Email marketing Influencer marketing User-generated content Cross-promotion |
| gptkbp:bfsParent |
gptkb:Calvin_Klein_Underwear
|
| gptkbp:bfsLayer |
5
|