Axe: The Scent of Innovation
GPTKB entity
Statements (56)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:advertising |
gptkb:The_Axe_Effect
|
| gptkbp:aims_to |
increase attractiveness
|
| gptkbp:associated_with |
youth culture
|
| gptkbp:available_at |
drugstores
|
| gptkbp:available_in |
multiple countries
|
| gptkbp:competes_with |
gptkb:Old_Spice
|
| gptkbp:emphasizes |
self-expression
|
| gptkbp:features |
gptkb:fragrance
various scents |
| gptkbp:has |
global reach
loyal customer base various product lines |
| gptkbp:includes |
gptkb:Skin
gptkb:gel gptkb:deodorant |
| gptkbp:influenced_by |
pop culture
|
| gptkbp:is_associated_with |
masculinity
|
| gptkbp:is_available_in |
various formats
various scents and formats |
| gptkbp:is_considered |
a popular choice
a lifestyle brand a staple in men's grooming a grooming product |
| gptkbp:is_distributed_by |
retailers
|
| gptkbp:is_influenced_by |
trends in fragrance
|
| gptkbp:is_known_for |
youthful image
youth-oriented branding distinctive packaging youthful branding controversial ads |
| gptkbp:is_part_of |
personal care industry
global marketing campaigns Axe brand men's grooming market Unilever's portfolio |
| gptkbp:is_promoted_by |
influencers
|
| gptkbp:is_promoted_through |
social media
online platforms television commercials digital advertising |
| gptkbp:is_recognized_for |
innovative marketing strategies
|
| gptkbp:is_targeted_at |
young adults
teenagers |
| gptkbp:known_for |
provocative advertising
|
| gptkbp:launched_in |
gptkb:2010
|
| gptkbp:marketed_as |
event sponsorships
a lifestyle product a confidence booster |
| gptkbp:produced_by |
gptkb:Unilever
|
| gptkbp:promotes |
confidence
|
| gptkbp:target_audience |
young men
|
| gptkbp:uses |
humor in marketing
|
| gptkbp:utilizes |
celebrity endorsements
|
| gptkbp:bfsParent |
gptkb:Axe_Effect
|
| gptkbp:bfsLayer |
7
|