Axe: The Fragrance of Freedom
GPTKB entity
Statements (49)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
|
| gptkbp:advertising |
social media
influencer marketing The Freedom to Be You |
| gptkbp:application |
spray on pulse points
|
| gptkbp:aroma |
4-6 hours
moderate aromatic eau de toilette part of a larger product line can be layered with other scents gaining popularity among consumers part of Axe's evolving fragrance line |
| gptkbp:availability |
year-round
|
| gptkbp:available_in |
various sizes
|
| gptkbp:brand |
freedom and confidence
youth-oriented fragrance |
| gptkbp:brand_ambassadors |
celebrity endorsements
|
| gptkbp:brand_history |
part of Unilever's Axe brand
|
| gptkbp:category |
men's fragrance
|
| gptkbp:collaboration |
fashion influencers
|
| gptkbp:community_impact |
promotes self-expression
|
| gptkbp:cultural_influence |
reflects modern masculinity
|
| gptkbp:customer_feedback |
focus on freshness
|
| gptkbp:demographics |
teenagers to young adults
|
| gptkbp:distribution_channels |
online and retail stores
|
| gptkbp:fashion_shows |
nominated for fragrance awards
|
| gptkbp:fragrance_creation |
developed by perfumers
|
| gptkbp:fragrance_notes |
citrus
spicy woodsy base notes of cedarwood middle notes of lavender top notes of bergamot |
| gptkbp:inspired_by |
freedom and individuality
|
| gptkbp:launch_date |
gptkb:2021
|
| gptkbp:launch_event |
promotional event in major cities
|
| gptkbp:packaging |
spray
|
| gptkbp:partnership |
major department stores
|
| gptkbp:price_range |
mid-range
|
| gptkbp:produced_by |
gptkb:Axe
|
| gptkbp:related_products |
Axe body wash
|
| gptkbp:related_to |
gptkb:Axe_body_spray
|
| gptkbp:sustainability_initiatives |
eco-friendly packaging
|
| gptkbp:target_audience |
young men
|
| gptkbp:user_experience |
refreshing and uplifting
|
| gptkbp:user_reviews |
generally positive
|
| gptkbp:bfsParent |
gptkb:Axe_Effect
|
| gptkbp:bfsLayer |
7
|