Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:acquisition |
AT&T
|
| gptkbp:developedBy |
gptkb:AppNexus
|
| gptkbp:enables |
Data management
|
| gptkbp:features |
Marketplace for advertisers
Marketplace for publishers |
| gptkbp:hasCompetitors |
gptkb:The_Trade_Desk
gptkb:Google_Ad_Manager gptkb:Rubicon_Project MediaMath |
| gptkbp:hasFeature |
Real-time analytics
Audience segmentation Fraud detection Reporting tools Viewability measurement Customizable dashboards Campaign management Dynamic creative optimization Support for audience insights Support for header bidding Ad verification Support for ad retargeting Support for audio ads Support for brand safety measures Support for campaign optimization Support for compliance with regulations Support for connected TV ads Support for display ads Support for mobile ads Support for native ads Support for open auctions Support for private marketplaces Support for programmatic direct Support for real-time data feeds Support for video ads API_access Inventory_management Integration_with_CRM_systems |
| gptkbp:hasPart |
Ad exchange
Demand-side platform Supply-side platform |
| https://www.w3.org/2000/01/rdf-schema#label |
AppNexus Platform
|
| gptkbp:integratesWith |
Third-party data providers
|
| gptkbp:isHeadquarteredIn |
gptkb:New_York_City
|
| gptkbp:isKnownFor |
Flexibility
Scalability Transparency in advertising |
| gptkbp:isUsedBy |
Publishers
Advertisers |
| gptkbp:offers |
Creative optimization tools
Ad serving solutions |
| gptkbp:operatesIn |
Digital_advertising_ecosystem
|
| gptkbp:provides |
Analytics tools
Real-time bidding |
| gptkbp:supports |
Programmatic advertising
Cross-device targeting |
| gptkbp:utilizes |
Machine learning algorithms
|
| gptkbp:wasFoundedIn |
2007
|